A Note From Brad               BIO

Hello everyone,

I have started this site after stumbling upon some of the “consumer advocatecar buying guides on the Internet that are giving such poor advice.

One popular site states that research should be 10% of the deal and negotiations 90% of the deal. This entire equation is completely backwards. Research is key.

So I followed my grandfather’s advice and decided to do something about what was making me angry. 

While I found myself reading through these consumer advocate sites and could not help but think that if a consumer were to walk into my dealership using these techniques advocated by these sites one of two things would happen.

1) I would blow them out of the dealership!

2) More likely though I would rip their head off and make a nice buck in the process. 

As a dealership Sales Manager, if a customer came in and was pushy, much like is advocated on other sites, to me and tried to “grind me out” I would make it my personal goal to win and make some money! On the other hand if a customer came in and had done their homework properly and was not treating the salesperson or me like slime I would take a short deal. 

An educated person will know basically what they want, what it is worth and what they were going to pay. 

So they were nice and heck, why not take an easy deal even if we only make a couple of bucks!

Lucky for you I am wiling to educate consumers on how to buy a car and come out on top!

Before you start please remember a basic fact, a dealer has to make money.  They are in the business to make money, although they will take short deal and sometimes even lose a couple of bucks to get a deal and  move a unit.

So read the info in the site, do the research like I explain, then go down to the dealership. Be nice and get a good deal! Lot's of times by following what I say you will already have a great price before you even get there!


Feel free to Email me with any questions.

Brad

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